A Reputation for Enterprise Innovation: Do You Know What Your Peers Are Thinking?

Abstract:

This paper addresses organisational success and prevailing values of innovative firms as perceived by peer/competitor enterprises. Partnering with the Information Industry Association of Australia (AIIA), surveys were undertaken and 244 responses from 102 member organisations statistically analysed. In-depth follow-up with selected enterprises then more closely examined factors deemed important to corporates comparing achievements. Outcomes indicate that high-growth firms often prioritise realisation of innovation over simply making money - yet high cash flows are still generated.

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