In the contemporary world and the market economy, the growth of Polish manufacturing companies depends on their innovation potential. Enterprises pursue their innovation management strategies in various ways. The article contains an analysis of survey questions from a group of 131 Polish manufacturing companies which are active in both the metal and automotive industries. The article comprises two parts. The first, theoretical part is devoted to the concept of innovation, the definitions of the automotive and metal industries, where they overlap and the chosen research method. The second part presents research work results. The article ends with a presentation of research conclusions and a discussion of future further works within the scope of managing innovation at the surveyed manufacturing companies.