The European organic food market grows steadily. The main motive forces are the increase in supply, the increase in demand, and the support from IFOAM EU. The perspectives of this market are affirmed by the interest of the big food companies (such as Billa, Interspar, and Tesco) to include these products into their assortment. There is only a little of information about the main users of organic food in the Czech Republic. The goal of this study is to identify the set of shopping criterions, preferences and motives of the consumers on the organic food market in the Czech Republic.