Muslim Consumers Knowledge and Preference for the Islamic Banking Window or the Full-Fledged Islamic Bank

Abstract:

This study aims to investigate the knowledge and preference of the Muslim consumers for the type of Islamic bank- Islamic banking window and the full-fledged Islamic bank. Data obtained from 1171 Muslim consumers. Data analysis was performed by descriptive analysis. The results indicate most of the Muslim consumers do not know the difference between the full-fledged Islamic bank and Islamic banking window. In addition to that, the study also shows that majority of the Muslims consumers prefer the full-fledged Islamic bank to the Islamic windows as it is perceived to be more sharia-compliant.

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