Neuromarketing based Online Marketing Research: Critical Review and Future Practice

Abstract :

Neuromarketing is a part of applied neuroscience specially created to analyze the brain reactions to the commercial stimuli. It is known by people as a method used to discover the advertising interest of consumers through neurophysiological tools qualified to track the neurophysiological codes from their brain. It is neuromarketing a great alternative for marketing researchers? When marketing researchers find out about the  mechanism of human mind, and when they comprehend more about how consumer's brain acts, then they can become more efficiently into the decision process of buying.