Perception of the “Cheap Accommodation” in the Youth Tourism Market

Abstract:

This paper deals with preferences of the segment of the youth tourism (the youth tourism participants are frequently called “backpackers”), more precisely to their preference as for the choice of accommodation when travelling. The aim of the paper is to explore to assess the potential for the supply of cheap accommodation to the segment of young tourists based to their basic attitudes and preferences. The respondents mostly do not primarily look for cheap accommodation. However, when considering their willingness to pay for an overnight stay, they seem to be rather price sensitive. The most considered attributes of cheap accommodation are price and cleanness. More than a half of respondents search cheap accommodation using right the pension as a keyword. There is no significant difference in preferences and attitudes between male and female young tourists, as for the cheap accommodation. A special issue is caused by the character of existing pensions in the Czech Republic issuing from a special definition and classification of such an accommodation facility.
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