Sustainable Development Influence on the Competitive Advantage of Companies

Abstract:

Sustainable development (SD) has become a direction of the present century like automation began to dominate economic growth since the last century. There are two major directions in which SD acts: macro-Level (country, cities) and micro-Level (companies and its town and regional areas). Rules and legislation at the macro level is manifested in companies. So the macro concerns have been adopted by most companies. In the last decade, sustainability has increasingly become an integral part of the company in any industry. Based on the three pillars of SD (economic, social, and environmental) companies adopt new strategies in order to optimize processes and develop a competitive advantage. The aim of the study is to identify opportunities to reduce fees by adopting sustainable practices in their processes. A review is carried out of the current status and is used to support the analysis of existing data at national and international level. Finally it presents a software tool for assessing the overall index of involvement in sustainable development.                                                                                                   

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