Voluntary Simplicity in Consumer Behaviour – Necessity, Challenge or Utopia

Abstract:

Our society is burdened by an unbearable weight of consumerism, which promises to overcome all personal and social problems by boosting consumption. Reasonable needs, which are associated with so called voluntarily simple lifestyle, have been more and more frequently discussed in relation to the increasing material needs. The article deals with the issue of (un)sustainable consumption and so called voluntary simplicity as a way of life. Voluntary simplicity is a phenomenon that triggers contradictory reactions. Its main objectives include the least possible waste of energy, efforts to live more environmentally friendly, and to avoid consumerism. As long as a person decides to live in more simplicity, they have to make some important steps in their daily consumer behaviour, which are dealt with by our article.

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