Sayed Sayeed Ahmad, Manuj Darbari, Harsh Purohit, “Handling Web Dynamics of Internet Marketing Supply Chain Using Evolutionary Algorithms and Semantic Breakdown Strategy,” Proceedings of the 25th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-4-5, 7-8 May 2015, Amsterdam, Netherlands, p. 2693-2700.