Annetta Gunawan, Ina Melati Indartoyo and Brian Garda Muchardie, ÔÇťANALYSIS OF KIDS APPAREL MARKET SEGMENTATION AMONGST MILLENNIAL MOMS (AN IMPLICATION FOR KIDS APPAREL RETAILER IN JAKARTA)Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p. 99.111.