Ken Peattie, Katarzyna Gruszka and Bruno Frischherz, “Corporate Communications on Sustainability: A Metaphor Analysis Perspective,” Proceedings of the 19th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-8-3, 12-13 Nov. 2012, Barcelona, Spain, p. 148-153.

Shumaila Yousafzai, Uzma Javed, Mirella Yani-de-Soriano, “A Proposed Model for Understanding the Psycho-social Influences and Negative Outcomes of PIU and MMORPG Addiction,” Proceedings of the 15th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-4-5, 6- 7 November 2010, Cairo, Egypt, p. 2008-2020.

Shumaila Yousafzai, “A Comparison of Three Models to Explain Internet Banking Behaviour,” Proceedings of the 6th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-5-0, 19- 21 June 2006, Bonn, Germany, p. 751-759.

Shumaila Yousafzai,” Multi-Dimensional Role of Trust in Internet Banking Adoption,” Proceedings of the 5th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-4-3, 13- 15 December 2005, Cairo, Egypt, p. 706-713.

Shumaila Y. Yousafzai, John. G. Pallister, and Gordon R. Foxall, “Customer Trust on e-Banking Strategic Manipulation of Trust Building Cues on Website,” Proceedings of the 1st International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-0-5, 16- 18 December 2003, Cairo, Egypt, p. 189-197.