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IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.

List of Publications

Roman Švec, Petra Martíšková and Marie Slabá, “Tourist Preferences in Český Krumlov (Czech Republic) Depending on the Country of Their Origin,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 4322-4331.

Gabriela Ručková and Eva Ružinská, “Motivation as an Important Component in Profession Exercise,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 6092-6096.

Zdeněk Caha, “The Economic Results of a Company with a Code of Ethics,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 519-526.

Jarmila Straková, “Influence of the Meso-environment and the Macro-environment on the Success of Enterprises in the Czech Republic,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 1300-1309.

Miloš Hitka, Silvia Lorincová and Lenka Ližbetinová, “,Comparison of Using Social Networks for Seeking Employment in Italy and Slovakia” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 1579-1586.

Zdeněk Caha and Michal Ruschak, “Differences in the Organization and Planning of Corporate Education in Medium-Sized and Large Companies in the Czech Republic,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 2526-2553.

Lourdes Gabriela Daza Aramayo and Marek Vokoun, “Analysis of International Trade between Latin America and Germany using gravity models,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 4043-4050.

Daniel Kučerka, Roman Hrmo, Mária Vargová and Monika Kučerková, “Teaching Aids, Their Creation and Use in Vocational Training,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p  4059-4068.

Dagmar Weberová, Peter Štarchoň and Lenka Ližbetinová, “Comparison of Motivational Preferences of University Students and Employees,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain, p 4184-4193.

Lourdes Gabriela Daza Aramayo and Marek Vokoun, “Corruption, Political Instability and the Informal Sector in Latin America: Efficiency Analysis Of Latin American Companies Using DEA Model,” Proceedings of the 30th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-9-0, 8-9 November 2017, Madrid, Spain,  p 4385-4398.

Lenka Ližbetinová and Dagmar Weberová, Managing Attitudes of Consumers towards Brands and Quality,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.2147-2156.

Petra Solarová and Roman Švec, Customer Relationship Management (CRM) in Small Brick-And-Mortar Retail Shops: Back to the Essence of CRM,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1279-1287.

Kamila Tislerova, Marketing Strategy for Effective Customer Relationship Management,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.875-879.

Marie Slabá, “Students as a Specific Segment of Banking Sector – Case Study,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.3290-3300.

Kamila Tislerova,Methodological Approaches to Customer Satisfaction Measurement,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.880-887.

Petra Solarová and Roman Švec, Food Tourism as an Opportunity of Promoting Local Gastronomy,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1995-2007.

Nicole Wassenberg and Nicole Mau, The Relevance of Social Media –Introduction and Basic Knowledge for Small and Medium Sized Companies,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1815-1823.

Roman Švec, and Petra Solarová,The Importance of Accommodation Establishments in Tourism and Their Localization: The Case of the Chosen Area in the Czech Republic,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1442-1453.