Lenka Ližbetinová and Dagmar Weberová, “Managing Attitudes of Consumers towards Brands and Quality,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.2147-2156.

Petra Solarová and Roman Švec, “Customer Relationship Management (CRM) in Small Brick-And-Mortar Retail Shops: Back to the Essence of CRM,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1279-1287.

Kamila Tislerova, “Marketing Strategy for Effective Customer Relationship Management,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.875-879.

Marie Slabá, “Students as a Specific Segment of Banking Sector – Case Study,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.3290-3300.

Kamila Tislerova, “Methodological Approaches to Customer Satisfaction Measurement,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.880-887.

Petra Solarová and Roman Švec, “Food Tourism as an Opportunity of Promoting Local Gastronomy,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1995-2007.

Nicole Wassenberg and Nicole Mau, “The Relevance of Social Media –Introduction and Basic Knowledge for Small and Medium Sized Companies,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1815-1823.

Roman Švec, and Petra Solarová, “The Importance of Accommodation Establishments in Tourism and Their Localization: The Case of the Chosen Area in the Czech Republic,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1442-1453.