Benoît Meyronin and Annie Munos, “Une lecture de l’innovation de service par le concept d’hybridation: Le cas de Bercy Village,” Proceedings of the 20th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-9-0, 25-26 March 2013, Kuala Lumpur, Malaysia, p. 1053-1065.
Manlio Del Giudice and Michel Polski, “Having to be loyal or wanting to be loyal: the role of the website on customer churn and retention,” Proceedings of the 1st International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-0-5, 16- 18 December 2003, Cairo, Egypt, p. 516-525.
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