Fatma BESBES KHOUAJA and Neji BOUSLAMA, “Contexte de programmation télévisuelle et efficacité des announces destinées aux enfants : rôle de l’appréciation du programme,” Proceedings of the 15th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-4-5, 6- 7 November 2010, Cairo, Egypt, p. 1437-1453.
Julie Leroy, “Elaborer Une Stratégie De Co-Création Avec Sa Communauté Virtuelle,” Proceedings of the 13th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-2-1, 9-10 November 2009, Marrakech, Morocco, p. 1861-1870.
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