Shahzia Khan, “A Theoretical Framework on Factors Affecting Entry Mode Choices of MNCs,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1824-1832.
Shahzia Khan and Aftab Rizvi, “Standardization or Adaptation of Marketing-Mix? Evidence Drawn From FMCG MNCs in UAE,” Proceedings of the 27th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-6-9, 4-5 May 2016, Milan, Italy, p.1833-1840.
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