Attila Turi, Marian Mocan, Larisa Ivascu and Gilles Goncalves,”Managing Success: The Benefits of Marketing Effectiveness and Strategic Plan Adaptation in Automotive Industry,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 2047-2059.

Younes Belfellah et Jérôme Maati, “Gouvernance bancaire et performance boursière: Cas du secteur bancaire marocain,” Proceedings of the 24th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-3-8, 6-7 November 2014, Milan, Italy, p.2194-2207.

Laurence Lecoeuvre, “Toward a Management of Interface Marketing-Finance for a Competitive Avantage of the Company,” Proceedings of the 18th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-7-6, 9- 10 May 2011, Istanbul, Turkey, p.55-63.