Attila Turi, Marian Mocan, Larisa Ivascu and Gilles Goncalves,”Managing Success: The Benefits of Marketing Effectiveness and Strategic Plan Adaptation in Automotive Industry,” Proceedings of the 29th International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-7-6, 3-4 May 2017, Vienna, Austria, p. 2047-2059.