Manlio Del Giudice and Michel Polski, “Having to be loyal or wanting to be loyal: the role of the website on customer churn and retention,” Proceedings of the 1st International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-0-5, 16- 18 December 2003, Cairo, Egypt, p.516-525.
IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings.
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.