nsdlogo2016

IBIMA University research web pages are meant to showcase universities’ published research output at IBIMA International Conferences’ proceedings. 
IBIMA Conferences and their published Proceedings since 2003 are well trusted by more than 2490 Universities around the world and are internationally highly ranked and indexed.

List of Publications

Wei Wang, Carlos Orús Sanclemente and María Vicoria Sanagustín Fons, “Research On the Motivation of Rural Tourism Based on Grounded Theory in The Post-Covid-19 Era,” Proceedings of the 38th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-7-1, ISSN: 2767-9640, 23-24 November 2021, Seville, Spain, p 4255-4263.

Sara LAPRESTA-ROMERO and Blanca HERNÁNDEZ-ORTEGA, “El Efecto De La Vividness Y La Estética En Instagram: Estudio Del Engagement Del Cliente,” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 6266-6274.

Ivani FERREIRA and Blanca HERNANDEZ-ORTEGA, “La Experiencia Del Consumidor Con Tecnologías Inteligentes: Aplicando Una Perspectiva Interpersonal a Partir De La Teoría Triangular Del Amor,” Proceedings of the 34th International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-3-3, 13-14 November 2019, Madrid, Spain, p. 6686-6697.

Khaoula Akdim, Luis V. Casaló and Carlos Flavián, “A Holistic Framework of EWOM Influence on Travelers’ Behavior Based on Communication Theory,” Proceedings of the 31st International Business Information Management Association (IBIMA), ISBN: 978-0-9998551-0-2, 25-26 April 2018, Milan, Italy, p 3099-3110.

Carlos Flavián Blanco, Miguel Guinalíu Blasco and Pau Jordan Blasco, A Proposal for Measuring Trust in the Leader of Virtual Work Teams, Proceedings of the 23rd International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-2-1, 13-14 May 2014, Valencia, Spain, p. 1752-1757.

Carlos Flavián Blanco, Miguel Guinalíu Blasco and Pau Jordán Blasco, “Proposal for a Study on the Generation of Trust in Leader of a Virtual Work Team,” Proceedings of the 21st International Business Information Management Association (IBIMA), ISBN: 978-0-9860419-0-7, 27-28 June 2013, Vienna, Austria, p. 317-322.

Belanche Gracia, Daniel, Casaló Ariño, Luis V., and Flavián Blanco, Carlos, “TAM-Trust Model in public e-services adoption,” Proceedings of the 14th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-3-8, 23- 24 June 2010, Istanbul, Turkey, p. 2153-2165.

Carlos Flavián Blanco, Miguel Guinalíu Blasco, and Isabel Iguacel Azorín, Entertainment and Informational aspects as precursory factors of Attitudes and Behavioral Intentions in Mobile Advertising environments,” Proceedings of the 13th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-2-1, 9-10 November 2009, Marrakech, Morocco, p. 148-159.

Blanca Hernández-Ortega, Julio Jiménez-Martínez, and Mª José Martín-De Hoyos, “B2C E-Commerce Acceptance: The Moderating Effect of Gender,” Proceedings of the 10th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-9-8, 30 June – 2 July 2008, Kuala Lumpur, Malaysia, p. 1286-1294.

Luis V. Casaló, Carlos Flavián, and Miguel Guinalíu, “Promoting Trust and Commitment in the Online Banking Services,” Proceedings of the 9th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-8-1, 4- 6 January 2008, Marrakech, Morocco, p. 306-313.

Blanca Hernández-Ortega, Julio Jiménez-Martínez, and Mª José Martín-De Hoyos, “Management Software Acceptance: Analysis of “Industry Effect”,” Proceedings of the 9th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-8-1, 4- 6 January 2008, Marrakech, Morocco, p. 22-31.

Blanca Hernández-Ortega, Julio Jiménez-Martínez, and Mª José Martín-De Hoyos, “The Web Site Management in an E-Business Strategy: A Spanish Case Study,” Proceedings of the 8th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-7-4, 20- 22 June 2007, Dublin, Ireland, p. 307-316.

Luis V. Casaló, Carlos Flavián, and Miguel Guinalíu, “The Role of Trust in The Development of Participative Virtual Communities,” Proceedings of the 7th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-6-7, 14- 16 December 2006, Brescia, Italy, p. 269-278.

Luis V. Casaló, Carlos Flavián and Miguel Guinalíu, “The Commitment Generation Process In the G2C Online Relationships,” Proceedings of the 5th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-4-3, 13- 15 December 2005, Cairo, Egypt, p. 626-634.

Carlos Flavián Blanco and Raquel Gurrea Sarasa, “Digital Versus Traditional Press. An analysis of Readers` Motivations,” Proceedings of the 5th International Business Information Management Association (IBIMA), ISBN: 978-0-9753393-4-3, 13- 15 December 2005, Cairo, Egypt, p. 646-655.