Abstract:

All the multinationals have to confront a critical situation of choosing from the various modes of entering a foreign country. Deciding the right entry mode is the first step of the success ladder of the MNCs. A wrong entry mode choice can cannibalize the entire business operation. The purpose of this paper is to explore the factors that influence the firm’s choice of entry mode strategy. The study relies on secondary data, the data for which was obtained from numerous journals (both online and print). Nuances of significant determinants that were likely to influence the entry mode choice of the MNCs were studied.