Abstract:

The study was conducted to identify the factors that influence the contribution of donation among the alumni members at one of the public university in Malaysia. The demographic factors, students experience factors and institution factors were used as the variables to this study. The respondents are mainly from graduated alumni in 2014. The survey questionnaire questions were design in determining the factors that influence the contribution among the alumni members. The random sampling technique was used in this study. It’s to ensure there is no forces to the respondent involve in this study. Data were analysed using descriptive statistic which primarily to obtain the frequency and percentage. The result shows that, the students experienced and institution factors are the main important factors that contributing to the university’s donation, and then followed by the demographic factors.