Employee Branding: Factors that Influence Employees to Brand Themselves towards Customers

Abstract :

Due to cutting-edge competitions between organizations and war for talent, the workforce as an asset is gaining significance. The employees are consider as the brand ambassadors of an organization, and their interactions with the clients and customers might affect directly or indirectly on overall value of the organization. Especially, organizations in the healthcare industry the value of an organization in the perception of their employees can be one of the revenue generating and talent retention strategy. In such context, it is essential to understand that the brand awareness among employees can effect on employer brand image and brand value, since the brand ambassadors are the interface between organization and customers and clients. This article review argued the existing variation among hospital employees of an organization in terms of their customer interface or interactions and brand awareness.