Abstract:

It is widely known that marketing needs of society turns into profitable business opportunities and a good marketing communication is based on people's needs and desires, and sell the benefits of a product or service that encompasses them. This paper aims to help promote acuaponic type farms in Romania to encourage doing business and to identify new market niches through online marketing. This research conducted a questionnaire study at 50 farms AquaPonics producers to assess their willingness and ability to communicate with customers via the Internet.