The present paper intends to approach the issue of organizational agility in the context of a fast-changing global environment. The focus is oriented towards the online retailing sector which has been subject of multiple changes and developments over the past years. The study advances a preliminary outlook on the topic, setting the general parameters for further investigations and interpretations. As the results posit, agile endeavors applied in retail industry offer a pertinent answer to specific exigencies of the new globalized market, providing opportunities for predictable revenues and consistent profit. The most important insight is that leveraging agility is not only about introducing a new technic in the sales optimization process, but also the assumption of a novel paradigm.