Abstract:

The paper deals with the preferences of seniors in tourism. The conducted research is divided into two parts. The first part seeks for an answer to the question what elements of tourist infrastructure stimulate seniors to travel, whereas the second part examines the preferences of seniors when choosing a spot for their holiday stay. Preferences stated in the literature were the basis for questions in the both parts of the questionnaire. The aim of this paper is to verify statements formulated In introduction and to find out preferences of seniors when travelling. Findings can be used as inspiration for entrepreneurs in tourism who target at the segment of the elderly people and also for destination management trying to prepare an attractive destination offer.