Abstract:

Quick development of net businesses allowed to maximally using of mass creativity. Following huge supply of stock art has led to unacceptably low prices. But while the professional authors are hardly satisfied with the pricing on e-markets (especially based on the principles of RF licensing), the Internet’s mass audience takes to any opportunity to earn money online with enthusiasm. This is clearly shown by the rapidly growing collections and the annually increasing sales revenues of microstock companies of all types. As we show, during the last years risk management conceptions preferably shifted to aggregation of extra large intellectual asset portfolios. Carefully studying the trends in demand, microstocks continuously adjust their business models, offering new options (extensions) to licenses, and taking into account the numerous technological and genre-based specifics in consumer activities. In this study we concern the stock digital image, audio, and text e-markets.