Mike Whitty, Ijaz A. Qureshi, Maimoona Saleem, and Kamran Tatari, “Knowledge Management and Innovation for Organizational Effectiveness and Competitiveness,” Proceedings of the 13th International Business Information Management Association (IBIMA), ISBN: 978-0-9821489-2-1, 9-10 November 2009, Marrakech, Morocco, p. 1122-1127