Abstract:

The modern development of emerging markets makes organizations find the ways of enhancing their competitiveness. While the issues of sources of attaining competitive advantages and competitiveness assessment have been widely discussed by numerous researchers, there is a paucity of studies pertaining to the impact of different factors on developing retail company competitiveness under conditions of emerging markets. Therefore, this paper aims to investigate the main factors affecting the retail company competitiveness and examine the impact of intellectual capital and intangible assets on it.