Abstract:

This short paper proposes the potential effect on individuals’ s behavioural intention to adopt blockchain technology. It recognises the importance of blockchain, and its associate Bitcoin, and seek to shed a light on the factors that enables or challenges individuals’ behavioural intention to utilise the new phenomena. In particular, this study argues that there are three potential dimensions in which one’s behavioural intention can be impacted. It suggests that behavioural intention to adopt blockchain technology is associate with perceived risk, perceived value, and personal innovativeness. This study provides an opportunity for a future research to validate the proposed model and suggests the plan to conduct such verification.