Abstract:

With the recent developments of traffic analysis techniques, the website has become a powerful support for plotting and analyzing the browsing behavior of Internet users. This huge amount of data helps companies to better understand their customers and reformulate their online strategies. The originality of our research lies in the fact that it focuses on the study of the relationship between visitor statistics collected by Google Analytics and websites features. As part of this research, we have selected a total of more than 20 million visits across 156 websites.