Abstract:

The article examines the problems of globalization processes in Ukraine through the prism of economic activity intensification of the Ukrainians in the form of increased activity on digital platforms. Studies show adaptability of the economic subsystem of Ukrainian society and its response to incentives in the form of a political and socio-economic crisis in the context of information technological impact not only on the society as a whole, but also on its specific areas (labor market). Local conditions of the Ukrainian population become a filter through which globalization processes pass, transforming and acquiring characteristic features. The information space is becoming the matrix of the ensemble of socio-economic relations, constructing its own logic in reproduction of everyday practices and patterns of thinking that form the spectrum of life styles based on the use of the latest technologies for collecting, storing, processing and disseminating information, which can be concluded in the phrase “information society”.