Abstract:

Software developers use various business concepts in pursuit of new customers, profit as well as growth of existing customers’ satisfaction. Not surprisingly, product management is applied in software engineering companies with the aim to improve product attributes and functionality. Product management in Czech small and medium sized software developing organisations is at different level of maturity. However, the biggest problem bothering majority of them is the process of requirement gathering, analysis and consequent implementation. Therefore, the process model describing particular activities and setting responsibilities is created and presented in this paper. The paper also offers a brief analysis of possibilities that can be used for computer based support of product management.