Abstract:
The goal of the research: The intent of this study is to enhance understanding of the ways in which digital teller machine services affect bank performance in specific Ethiopian banking sectors from the perspective of the mediating role of customers' intentions. Methodology: To achieve this, a cross-sectional type of one-time survey, a sequential explanatory design, and a mixed research approach were initially considered. The article uses a total sample size of four hundred respondents and responses. We utilized Amos SPSS version 26. Statistics that are descriptive of demographic parameters use male and female responses as the controlling variables. Scientific novelty: This thesis contributes to the body of knowledge by broadening the scope of studies on consumer intention, bank performance and digital teller machines in the banking sector. Conclusions: The survey's results, which were based on data analysis, demonstrated that digital teller machines greatly enhance bank performance in selected pastoralist area. The findings suggest that bank executives should consider consumer needs when determining the services that digital teller machines should offer. Banks have been able to resolve issues about the services offered by digital teller machines thanks to the information on this page. Key words: client intention, bank performance, and digital teller machine services.