Abstract:

The purpose of this paper is to present a bibliometric analysis of the literature, focusing on customer knowledge management in the performance process of companies and innovation processes. The motivation for this research is based on the evolution of the customer knowledge management concept and its importance for innovation and improving company processes. The methodology used is based on a bibliometric analysis performed with VOSviewer, using the results from the Scopus database. The article also highlights how the concept of customer knowledge management has evolved over time and the point of intersection between knowledge management, customer knowledge management, and innovation. The finding demonstrates a strong link between customer knowledge management and innovation and allows us to define customer knowledge management in relation to innovation as a complex tool that generates advantages and value both for the organization and for customers. The contribution of the paper lies in its actuality, and the new perspective presented over the concept.