Abstract:

The purpose of the study is to evaluate and create an educational model based on the development of sustainable model for education. The results show significant difference in the knowledge, attitudes and intention of students in their future decision. The role of the study is to quantify the influence of the media models presented in the mass-media as models of success in a new economical market and new orientation of job market. Also the study identifies the factors of influence upon the next generation in how to choose a profession. The question that arises is whether such prominent characters in TV and mass media, abandonment causes secondary studies in motivation "they managed no school" and may succeed because "the money are everything". Study covers the schools and universities population from Romania and Albania, the target are the students from high school to the end of childhood and adult transformation aware of their role in society and the transfer in academic life perception regarding the role of education in social life.