Abstract:

This paper gives an overview of the current status of knowledge in the domain of electronic Word-of-Mouth (eWOM) research in the travel sector. Online reviews, recommendations and eWOM have been systematically found to influence, among others, travelers’ attitude, perceptions and intentions. Thus, in this paper we present a conceptual framework and determine the characteristics of three key elements of eWOM communication (i.e. message, sender and receiver) that may influence travelers’ decisions, focusing on online reviews and peers’ recommendations.