Abstract:

The power of the ACCRA model is that creates focus on the people when organization approach unplanned situation using this model. The results oriented approach help the energy on area that produce the highest probability for success. ACCRA can help organization as individual player on market to find effectively so-lutions for a new change or diagnose why a current change is failing. This new myth has the five elements: at-tention, commitment, consulting, realistic and action. The ACCRA model provide a tool for improving the con-nection between individual performance, organizational change management and business results. The ad-vantage lies from its  simplicity and whenever managers follow that model or not it serves to  give attention, to realise  a radigraphy about the context,  organization commitment, organization reflection on market and acc-tion.