A Research of Internal Education Strategies in Corporations and their Implications

Deok Jin Choi

Abstract:

EXPERIENCE

Value innovation program center, Samsung electronics, Korea, February 2006 – present
Assistant innovation manager making new products with CFT(Cross Functional Team)

  • Created product concept and user scenario of wireless camera, resulting in being awarded “product of the future” by popular science at CES in 2011

            - Observed the consumer behaviors and needs while sharing photos
            - Suggested the necessities of wireless camera to vice president of marketing

  • Led a CFT to develop product concept of self portrait camera; this product was sold in 2009 more than 1.3 million, which is the best sales records in the camera division

           - Formulated marketing strategy with CFT members for organization execution
           - Encouraged communication and ownership among CFT members

  • Served as a CFT member to make flagship printer

          - Conducted preference tests for determining product design

          S/W development team, Hunet, Korea, January 2000 – August 2001
          Junior software engineer

  • Developed sound and networks modules
  • Designed online advertising campaigns in order to attract beta testers
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