Abstract:

The successes of SMEs performance determined by several factors are such as entrepreneurial orientation, customer orientation, relational marketing, market entire rapidity and the performance of the association. This research involves all owners of SME’s embroidery in Kudus District, Central Java, Indonesia. Sampling technique uses purposive sampling with SMART-PLS analysis Technique (Partial Least Square). These Findings of research show that entrepreneurship orientation has a positive and significant effect on relational marketing. Customer orientation influences relational marketing, relational marketing has a positive and significant impact on the marketing performance and market entire rapidity is affecting marketing performance. Nevertheless, the insignificant hypothesis is the customer's orientation to the relational marketing and marketing performance towards market entire rapidity. The Research results show that customer orientation and relational marketing are not significant. However, it has a positive and significant impact on the marketing performance of entrepreneurial orientation, customer orientation, relational marketing, and market entire rapidity as well as the performance of the association. These Findings of this research results expected in the context of relational marketing, market entire rapidity.  This shows increased marketing performance impacted by relational marketing and market entry speeds for the resulting product