Abstract:

Purpose of the article This paper aims to create a model of e-business, focusing on customer needs. The result of solving this problem is the creation of a model where the selected dynamic processes are examined. Addressing of the strategic management of e-commerce in the company, is focused primarily on customers. It is very important to make a survey of the entire company, to learn its business decisions and obtaining information not only about the market, but also in internal affairs. Among the results belong the characteristics of company strategy and information characterization, which are based on a commercial (business) corporate strategy and corporate strategy quality, or other strategies. The strategy is continually evaluated at certain intervals and adapted to current requirements. Using MATLAB software an economic model of electronic commerce is designed. For the actual model Simulink as a special toolbox for modeling cybernetic systems is used.

Methodology/methods Setting out from an analysis of theoretical resources dealing with e-commerce, business strategy and customer strategy our research was based on primary and secondary research. We have used empiric data to make conclusions.

Scientific aim Basic question is how economic crisis affects surroundings of electronic business, e-commerce and customer strategy. Our important task is to describe both of them and to find solution or suggest a way to accommodation in this new era. Article uses basic theoretical informations and actual data.

Findings Business model is one of the latest buzz-words in the Internet and electronic business world. This article has the ambition to give this term a more rigorous content. The objective is threefold. The first objective is to propose a theoretical e-business model for doing business in the Internet era and with new facts we have learned from global crisis. The second is to propose a multidimensional classification-scheme for e-Business Models, as opposed to the actual tendency in academic literature to use two-dimensional classifications. The final objective is to define critical success factors, based on a field study in order to find out and compare the performance indicators used by e-business firms that are competing with similar business models.

Conclusions This paper describes connections between economic situation of customers and sales-situation in e-business. Very important is e-business strategy in these cases.