Abstract:

Sustainable development has been a core topic in recent years and has affected the areas of business, involving almost all activities of AB Solar. The level of use of renewable energy sources is also a reflection of cultural and technical advancement of a particular country. Thanks to significant changes and the instability caused by insufficient estimates in requirements and rules, the correct and timely response of business entities to changes in market demands is essential. The article focuses its attention on the characteristics of AB Solar, its SWOT analysis, possible development of the company, a project proposal to ensure the expansion into foreign markets using the experience gained from the Czech photovoltaic market. Development activities of the company are based on the fact that Puglia (Southern Italy) is one of the best locations for solar energy investments. The conclusion deals with the importance of renewable energy sources for further development of human society.

Sustainable development has been a core topic in recent years and has affected the areas of business, involving almost all activities of AB Solar. The level of use of renewable energy sources is also a reflection of cultural and technical advancement of a particular country. Thanks to significant changes and the instability caused by insufficient estimates in requirements and rules, the correct and timely response of business entities to changes in market demands is essential. The article focuses its attention on the characteristics of AB Solar, its SWOT analysis, possible development of the company, a project proposal to ensure the expansion into foreign markets using the experience gained from the Czech photovoltaic market. Development activities of the company are based on the fact that Puglia (Southern Italy) is one of the best locations for solar energy investments. The conclusion deals with the importance of renewable energy sources for further development of human society.