Abstract:

This  communication  aims  to  identify  factors  fostering  e-entrepreneurship  acceptance  in  a developing country, Morocco. It suggests a model based on Technology Acceptance Model (Davis et  al.,  1989)  extended  by  three  added constructs  “Trust”,  “Image”  and  “Risk”.  The  study  was conducted  at  national  school  of  business  and management  located  in  Agadir  city,  south  of Morocco.  It  concerned  56  students,  considered  as  future entrepreneurs,  from  fourth  year accounting  and  financial  management,  representing  62%  of  the  target  population (90  students). Results showed that the suggested model explained 40% of total variance in the intention to accept e-entrepreneurship  by  future  entrepreneurs.  They  also  revealed  that  Perceived  Usefulness, Perceived  Ease  of  Use,  Trust,  Image  and  Risk  influenced  significantly  the  Moroccan  future entrepreneurs‟  intention  to  accept e-entrepreneurship.  However,  Attitude  showed  no  significant impact  on  this  intention.  Furthermore,  this communication  generates  a  useful  knowledge  on  e-entrepreneurship  that  could  help  policymakers  to  succeed  IT strategies,  and  support  future entrepreneurs  to  succeed  their  investment  in  projects  based  Information  Technologies  (IT projects).