Abstract:

This communication aims to identify factors fostering E-entrepreneurship acceptance in Morocco. It suggests a model based on Technology Acceptance Model (Davis et al., 1989) extended by two added constructs “Trust” and “Risk”. These two constructs are considered as external variables and supposed to enhance E-entrepreneurship acceptance. The study was conducted at two public and private Business Schools. The National School of Business and Management located in Agadir city, south of Morocco represented the public institution. As for the private one, authors are limited to the High School of Management located at Rabat, North of Morocco.  It concerned 115 students at their last year and considered as future entrepreneurs.  They represented 89.84% of the target population (128 students). Results showed that, the suggested model explained 28% of total variance in the intention to accept E-entrepreneurship by future entrepreneurs. They also revealed that Perceived Usefulness, Trust and Risk influenced significantly this intention. However, Attitude showed no significant impact on future entrepreneurs’ intention. Furthermore, this communication generates a useful knowledge on E-entrepreneurship that could help policymakers to succeed digital strategies, and support future entrepreneurs to succeed their investment in projects based Information Technologies (IT projects).