Abstract:

The investigation focuses on the importance and function of the websites of the 4- and 5-star hotels in Porto and Northern Portugal, and in their actions and strategies of attracting direct bookings. Online distribution is a necessity of hotel units, either to reach the largest number of customers or to give visibility to the brand. Hotel websites allow greater proximity and communication with the customer. it is therefore necessary to understand what actions and strategies hoteliers must consider for capturing direct bookings.