Abstract:

In the realm of Public Relations, there have been a number of studies on the assessment of community relations and corporate social responsibility activities of multinational firms in the communities where they operate. This study assessed the community relations efforts for promoting sustainable development in Ota, Ogun State  using Intercontinental Distillers Limited as an example. The study recommends that organizations should learn to be more attentive and responsive to the host communities pressing needs especially in areas of compensation, basic amenities, environment and especially education or sponsorship