Abstract:
In a short period of time, e-banking has become a viable alternative for individuals and companies to replace the traditional way to do their financial transactions. This paper identifies and compares the factors that influence individuals and companies to adopt e-banking. The hypotheses have been developed employing theories such as the theory of planned behavior, technology acceptance, and diffusion of innovation theory and on relevant findings from empirical studies. Surveys were conducted on individuals and companies located in Romania. The results showed that technical resources, perceived ease of use, perceived usefulness, self-efficacy cost and compatibility are factors that influence both the individuals and companies. Factors like security were considered important in influencing only the individuals’ decision. Accessibility was considered important only by companies’ representatives. Understanding these factors will provide better guides for the banks in designing strategies to promote e banking adoption among their customers.
