Abstract:

Even though green supply chains have been proven to lessen environmental issues and provide economic benefits, little is known about green supply chains, especially in the perspective of Malaysia. This paper aims to describe what factors drive small and medium-sized suppliers in participating in green supply chain initiatives. The data collection instrument for this research is through questionnaires. Results indicated thatthe supplier’s supply chain readiness, buyer’s influence and government involvement drive suppliers to participate in green supply chain initiatives. Indeed,the readiness of the supply chain  was the most important factor that drives the participation of SME and followed by the buyer’s influence and finally the government involvement.