Abstract:

China represents one of the largest economies with more than one billion customers and lots of differences and specifics. The aim of this paper is to prepare comprehensive study based on the content analysis focusing on the advertising in Chinese markets, history of advertising in China and current situation in the advertising industry. China is the world’s second largest economy by the nominal gross domestic product. Therefore author create the hypothesis about positive relationship between advertising expenditure and GDP that will be tested based on the regression analysis. The results of the content analysis of different researches, statistics, journals etc. show that the advertising industry in China is one of the fastest growing industries in China. The  results of regression analysis revealed a significant relationship between advertising spending and GDP in China at the 99 % confidence level.