Abstract:

Since the early 2000s, the conversation on CSR in Malaysia has been moving ahead rapidly. Whereas commentators tended to understand CSR in the 1990s as exclusively dealing with supply chain issues, the last few years have seen changing expectations on company performance when it comes to social and environmental issues. In this paper, the researchers have tried to focus on a handful of key changes in the way various groups perceive good company practices, and outline some of the key challenges and opportunities in the CSR area.