Abstract:

Economic crisis and bailout period have greatly changed almost every single aspect of the country. Greeks were violently forced to alter their daily habits. Regarding their payment practices, capital controls and cash withdrawal limits have forced them to cashless financial transactions. Thus, the purpose of this research paper is to investigate individuals’ perceptions toward the adoption and use of contactless cards for face-to-face monetary transactions focusing on University students. This type of payment method is based on the Near Field Communication (NFC) technology and has already provided to the cards from the world’s largest companies in financial services and payment systems, such as Visa and MasterCard in the last years. Additionally, the differences between adopters and non-adopters of contactless cards are examined, as well as the characteristics and preferences of the individuals who utilize them for their daily purchases. The results are expected to provide both academia and the industry a holistic view of Greeks’ perceptions toward NFC cards payments.