Abstract:

This article presents the results of a research of sites of small Russian organizations, which provide marketing consulting. The author considers assortment of organizations’ services, branch structure of its clients and some used marketing instruments. The article presents considered organizations outsourcing destinations classification. It statistically analyzes shares of organizations, providing consulting on considered client marketing functions. It makes small & middle business sample in consulting industry, analyzes shares client-oriented base of organizations, working with each branch (on ACEAK paragraphs level) in considered sample. Also with STATISTICA 10 software it makes considered organizations sample cluster analysis in order to choose most perspective cluster for further researches. Clusterization considers services assortment on most prioritized destinations, presenting outsourcing on destinations and companies' sites content. All used clustreization figures are double, clusterization method is complete linkage, allowing selecting single objects groups аnd not chains. The research results can be used in marketing of this organizations class.